Are you struggling to create appealing landing pages for your products? But you don’t know how to do this.
Don’t worry, you landed on the right page.
This blog will detail you with the most effective tips you can follow to come up with attention drawing landing pages. We will commence soon but before this let’s understand the meaning of a landing page as well as its significance for a business.
What is a Landing Page?
Landing pages are the website pages created to showcase the specialties of a particular product or service to the visitors. The main aim behind the creation of these landing pages is to convert the visitor into email subscribers and grow the number of the company’s potential leads.
Where are Landing Pages used?
Landing pages are used in email marketing, paid marketing, and social media campaigns with an aim to increase the company’s sales and generate more profits and revenues. These pages are specifically designed to emphasize the users to make a buying decision on a company’s products and services.
Significance of a Landing Page
- Landing pages are an effective way to drive more traffic towards a website.
- They help in increasing the company’s brand value.
- They help in enhancing the SEO of a website.
- They help in boosting a company’s sales and revenues.
- They help companies to increase the number of their potential leads.
- They make the purchasing process easier and effective.
Difference between a Landing page and a Home page
A homepage is the first page of any website that appears to the user wherever he types the domain name of the website in the browser. A landing page, on the other hand, is that page of the website on which a visitor lands via external mediums such as paid mediums and so on.
There can be only one homepage of a website whereas it can have many landing pages for different products as well as campaigns.
Various Types of Landing Page
Landing pages can be of many types depending on the purpose they are created for. A few of these types can be seen as under
1. Squeeze Landing Page
The landing pages that are created with an aim to collect email ids of the visitors are called squeeze landing pages. These email ids can later be used to update the visitors about your offers as well as other relevant stuff.
2. Lead Capture Landing Page
The landing pages that are created with an aim to collect visitor’s personal data are called lead capture landing pages. These personal data generally include the name, email address, job title, business name, and so on.
3. lick-Through Landing Page
Click-through landing pages are the simplest kind of landing pages whose main purpose is to showcase the features and benefits of your product and services to the visitors. These landing pages usually contain a CTA button as well stimulating the visitors to go for a free trial.
4. Splash Landing Page
Splash pages are the intermediary pages displayed when an individual clicks on social media or a content link. These pages are generally designed to accomplish a particular goal like questioning the visitor about his language preference, checking the age criteria of the visitor, and so on. These pages can also be used to make specific announcements for the visitor.
5. Thank you Page
The thank-you pages are the landing pages displayed to thank the users whenever they fill out a form or make a purchase.
Effective Tips to Create High Conversational Landing Page
The creation of a landing page seems an easy chore. However, there are a lot of things to consider and a lot of effort to put in order to create a high conversion landing page.
There are many innovative strategies that can be employed to enhance landing page conversion rates. Let us discuss a few of them in brief
1. Use Catchy Headlines
The first and foremost in the list is the headline of your landing page. Headlines are the most crucial elements of any web page including the landing pages. Headlines play a very important role in gaining or losing a visitor’s interest and attention.
Make sure the headline of your landing page is catchy enough to secure the instant attention of the visitor. The headline should be compact, simple, and clear. It should be capable of giving an exact idea about your products or services to the user.
You can also utilize an image complementing your headline to define your product or service in a refined way.
2. Optimize Images
Images or visual content is considered as an excellent way to convey your message in the current times. Hence, the second most important thing to take well care of while designing your landing pages is the images you are utilizing. The images you are placing should be decent and relevant to your products and services. The images should be of high-quality and clearly visible to the user.
3. Leverage Testimonials
Testimonials are an effective way to gain the trust of visitors. They bound your visitors to make a quick purchasing decision and help you to increase the number of your potential customers. Include the best testimonials you have received from your client on your landing pages if possible.
4. Provide Offers
Offering discounts is one of the most compelling ways to sell a product/service swiftly. Things like offering discounts, free shipping, and free trials can prove to be the best way to make a customer do an instant purchase in many cases. Also, provide timely offers and discounts on your products and services. This will not only aid to make new customers but also help you to retain your old customers for a long time.
5. Check the Responsiveness of your Landing Pages
As per the reports, the number of mobile users is more than double that of desktop users at the present date. Hence, only optimizing the desktop view of any web page is not enough to drive more visitors towards it. In fact, the design of a web page should be such that it fits properly with any device of any screen size. The same is applicable to the landing page also.
Make sure your landing page is optimized for all devices of all screen sizes including mobile and tablet devices.
6. Perform an Adequate Market Research
Understanding your target audience and their mind-set is very important before coming up with a landing page design. There are many ways to achieve this. You can both make use of your social media networks and get in touch with your target audience directly to know what they are looking for. You can also check the question answers site like Quora to know more about the concerns of your audience and so on.
7. Check your Call-to-action Buttons
Keep a keen eye on your call-to-action buttons while designing a landing page. Your call-to-action button should be simple with a clear and compact caption. Make sure the captions are not too lengthy or contain such words that confuse the visitors.
8. Review the Content
The content you are using on your landing page is the next most important thing you need to think twice about. Make sure the content is written in simple language and clearly explains the purpose to the user. Also, the content should be compact and should not comprise long lines of stories.
9. Provide Varied Options to Contact
Some visitors may not be interested to buy your product or service instantly but they may be interested to contact you sometimes in the near future. Add multiple options of contacting to entertain such people. You can add your phone number, email address, or even provide the social media links on your landing pages.
10. Check the Loading Speed of your Landing Page
Nobody likes a webpage that takes more time to get loaded. The page gets abandoned by the visitor in such cases as a result. The same is applicable to your landing page also. Do perform a check on the loading speed of your landing page. Your landing page should load quickly and should not have any possibilities of abandonment due to bad loading speed.
Important Tools to Create High Conversational Landing Pages
Unbounce is one of the best landing page creation tools available in the market so far. It is a simple and easy-to-use landing page creation tool with effective drag and drops functionality.
The tool enables you to create high-converting landing pages for both desktops as well as mobile devices without any need to draft long lines of code. This way you can create intrinsic landing pages without putting much of your time and endeavors.
The tool provides more than 100 ready-made templates that you can easily customize to create beautiful landing pages. The tool also avails many distinct monthly and annual plans from which you can choose as per your requirements. It also offers a free trial of 14 days to help you make the right purchasing decision.
Optinmonster is another prominent landing page creation tool. The powerful drag and drop functionality offered by the tool enables you to accomplish a faster and reliable development of the underlying landing pages.
The main features of the tool include effective drag and drop builder, availability of variant campaign types, campaign triggers, targeted campaigns, and so on.
The tool offers various pricing packages and allows you to make a choice as per your needs.
3. Beaver Builder
Another important name in the list is the beaver builder. Beaver Builder is an excellent WordPress page builder tool that allows the creation of easy and effective page layouts.
The tool provides a huge range of ready-made templates to create a variety of pages including landing pages and content pages. The pricing plans of the tool are divided into three categories namely Agency, Pro, and Standard offering a different range of features.
You can also try a free demo offered by the tool before making a buying decision.
If you are not sure how to use a beaver builder and need assistance, hire WordPress developer from Indylogix solutions.
Instapage is a landing page creator tool compatible with tight budgets. Instapage also allows the creation of responsive landing pages like Unbounce and offers almost all the prominent features required to create vigorous landing pages. The tool offers 200+ customizable templates competent for almost all types of campaigns you want to create.
Leadpages is yet another powerful page builder tool. The tool offers many landing pages templates that you can use to build professional and stunning landing pages. The tool is capable of offering you many features required to generate high-quality landing pages provided you are willing to pay extra for that.
No matter you want to create your online presence, gather potential leads, or expand your business, the tool is an ideal fit for you. The tool offers a 14 days free trial with limited functionalities for your ease.
A single high-converting landing page can add big values to your budgets as well as profits. Hence, having a well thought and properly designed landing page is highly crucial to secure the required results.
If you are also looking to introduce the benefits of well-planned landing pages to grow your business and want to hire a team of expert designers and developers, get in touch with us to get the best time at the most affordable costs. Let’s discuss your requirements now!